Fractional CRO
Revenue leadership
One owner for every revenue line, working from one plan.
- Ticketing and season-ticket strategy
- Premium seating and hospitality
- Corporate partnerships and sponsorship
- Alignment with development and the collective
Magnifico Sports / Commercial growth & value creation
Magnifico Sports partners with teams, leagues, and athletic departments to unlock new revenue, build powerful brands, and create lasting commercial value. From strategy and partnerships to media and premium experiences, we turn untapped potential into measurable growth.
What changed
Naming rights, new league start-ups, revenue sharing, NIL and realignment have raised what every department needs from its revenue and marketing leadership.
Many programs can't yet carry a full-time executive for both. Fractional leadership gives you that seat at the table, sized to the department you have today.
Results
Buyers pay for value they can see. We build that value, whether the buyer wants your company or your stadium name.
One of the largest naming rights deals in NFL history.
The contracted revenue campaign for the Tennessee Titans' next-generation stadium, including naming rights and cornerstone partnerships.
Tennessee Titans · Chief Revenue Officer, 2021 to 2026
Boards Music City Bowl · Nashville Sports Council · National Sports Forum · ALS of Nashville
Services
Senior revenue, marketing and ownership leadership, working inside your organization on a fractional basis. Take one seat or all three.
Fractional CRO
One owner for every revenue line, working from one plan.
Fractional CMO
Senior brand and marketing direction, part-time, in the building.
Owner and league advisory
An owner’s view of the business, from both sides of the sponsor table.
Also available as standalone work
Visit Magnifico MediaThe approach for athletics
A fractional seat earns its keep early. Here is what the first season of work looks like.
Name what is real
Listening sessions with the AD, staff and key partners. A first read of tickets, premium, partnerships and giving, and where revenue is leaving the table.
Read the conference
The conference and market picture: peers, media rights, revenue sharing, NIL and every other claim on your fans’ attention and dollars.
Set the game plan
One brand and revenue plan the whole department can work from: identity, content, ticketing, premium, partnerships and donor pipeline.
Carry it through the season
The first campaigns and revenue moves go live, with your staff leading and us in the room.
Our focus
We work beside the athletic director and staff. We support, prepare and elevate the department's leaders, and stay out of their spotlight.
Leadership
Fractional means senior. The people you meet are the people who do the work.

Revenue leadership
Head of Sponsorship Development, Magnifico Sports
LinkedInAdam Nuse leads sponsorship development for Magnifico Sports, working with sports organizations on naming rights deals and as a fractional Chief Revenue Officer. He helps them find, evaluate, and negotiate with the partners behind their revenue, from naming rights and corporate sponsors to ticketing, concessions, technology, and infrastructure.
Previously, Nuse served as Chief Revenue Officer of the Tennessee Titans (2021 to 2026), where he led the team’s revenue generating areas, including Ticketing, Corporate Partnerships, Client Services and Hospitality, and Stadium Events and Experience. He led the contracted revenue campaign tied to the organization’s next-generation stadium project, including naming rights and cornerstone partnerships anchored by one of the largest naming rights deals in NFL history.
Prior to joining the Titans, Nuse spent five seasons as President, General Manager, and Chief Operating Officer of the Nashville Sounds (2016 to 2021), overseeing all day-to-day operations related to the organization. Under his leadership, the Sounds broke attendance records, became number one in total revenue in Minor League Baseball, and were regularly recognized by industry publications as leaders in operational excellence and fan experience. In 2019, Baseball America awarded the Sounds with its prestigious Freitas Award in recognition of the club’s community involvement, long-term business success, and consistent operational excellence.
Nuse serves on the boards of the Music City Bowl, Nashville Sports Council, National Sports Forum, and ALS of Nashville. The Texas native holds a bachelor’s degree in business administration from the University of Oklahoma, a master’s degree in sports administration from Wichita State University, and a doctorate in organizational leadership from Western Kentucky University.
He enjoys spending his time with his wife Sarah and three children, Lucy, Lola, and Hank.

Marketing leadership
Co-Founder, Magnifico Media
LinkedInBryan Fiscus is the co-founder of Magnifico Media, a brand strategy and creative agency that helps companies sharpen the story they bring to buyers, partners, and the communities they serve. Through Magnifico Sports, he brings that work to naming rights and sponsorships, building the case a sponsor needs to sign and the story that keeps the partnership worth renewing.
Before Magnifico, Fiscus served as Marketing Director at Magnum Oil Tools, working alongside Garrett Frazier at one of the scrappiest, yet successful oil and gas companies in Texas as it grew from a gritty upstart into an energy titan, through its 2018 acquisition by Nine Energy Service. Earlier in his career, he oversaw marketing for a range of nonprofits and businesses.
At Magnifico, Fiscus serves as Agency of Record and Fractional CMO for clients in energy, outdoor brands, and sports. Across deals totaling hundreds of millions of dollars, his brand and acquisition strategies have helped owners show buyers what their companies are really worth.
With more than twenty years in marketing and mentoring, Fiscus still spends most days with clients and creatives, working out what they’re actually trying to say. Clarity gets a sponsor to the table. Consistency is what gets them to renew.
He enjoys spending his time with his wife and best friend, Leslie, and their two children, Will and Libby.

Ownership strategy
Co-Founder, Magnifico Media
LinkedInGarrett Frazier is the co-founder of Magnifico Media and the owner of Third Coast Renegades, a competitive sport fishing team. He also serves as Vice President of the Board of Presidents for the Sport Fishing Championship, so he knows sponsorship from both sides: as a team owner who needs partners, and from inside the league.
Frazier is CEO and majority shareholder of ANETIK Performance, an ultralight performance outdoor apparel brand built for anglers, surfers, and anyone who lives outside. Since taking over in 2026, he has rebuilt the brand’s go-to-market, retail partnerships, and content engine from the ground up.
Earlier, Frazier served as Director of Sales and Marketing at Magnum Oil Tools International, where he oversaw the largest growth phase in company history, broke revenue records year after year, and helped carry the company through its 2018 acquisition by Nine Energy Service.
Frazier also serves as Director at Frazier Companies, the family office spanning private equity and real estate, and Vice President of the Frazier Family Foundation. The Texas native holds a bachelor’s degree in business administration from Texas A&M University-Corpus Christi.
A passionate outdoorsman and the Frazier family expert on Gulf water fishing, he can usually be found on a boat, a board, or behind the wheel. He enjoys spending his time with his wife Trish and their two children, Dylan and Olivia.
Selected work
Brand and story work for teams and companies in sport, from Magnifico Media.
Start a conversation
A first conversation covers where the department stands, where revenue is leaving the table, and whether a fractional seat is the right fit.
Replies within two business days.