Magnifico Sports / Commercial growth & value creation

We don’t just sell sports. We build what sports can become.

Magnifico Sports partners with teams, leagues, and athletic departments to unlock new revenue, build powerful brands, and create lasting commercial value. From strategy and partnerships to media and premium experiences, we turn untapped potential into measurable growth.

What changed

  • Naming rights
  • New league start-ups
  • Revenue sharing
  • NIL
  • Realignment

The stakes changed. The job didn’t.

Naming rights, new league start-ups, revenue sharing, NIL and realignment have raised what every department needs from its revenue and marketing leadership.

Many programs can't yet carry a full-time executive for both. Fractional leadership gives you that seat at the table, sized to the department you have today.

Results

The record behind the seat.

Buyers pay for value they can see. We build that value, whether the buyer wants your company or your stadium name.

One of the largest naming rights deals in NFL history.

The contracted revenue campaign for the Tennessee Titans' next-generation stadium, including naming rights and cornerstone partnerships.

Tennessee Titans · Chief Revenue Officer, 2021 to 2026

  1. $600M+In closed acquisitions behind our strategiesMagnifico Media
  2. No. 1In total revenue in Minor League BaseballNashville Sounds
  3. RecordsAttendance records brokenNashville Sounds
  4. 2019Baseball America's Freitas AwardNashville Sounds

Boards Music City Bowl · Nashville Sports Council · National Sports Forum · ALS of Nashville

Services

Three seats at the table.

Senior revenue, marketing and ownership leadership, working inside your organization on a fractional basis. Take one seat or all three.

Fractional CRO

Revenue leadership

One owner for every revenue line, working from one plan.

  • Ticketing and season-ticket strategy
  • Premium seating and hospitality
  • Corporate partnerships and sponsorship
  • Alignment with development and the collective

Fractional CMO

Marketing leadership

Senior brand and marketing direction, part-time, in the building.

  • Brand strategy and identity stewardship
  • Season campaigns and content
  • Fan, student and alumni engagement
  • Direction for staff, agencies and creative partners

Owner and league advisory

Ownership strategy

An owner’s view of the business, from both sides of the sponsor table.

  • Building a team or league partners want to back
  • Sponsorship from both sides of the table
  • New team launches and league start-ups
  • Merchandise, apparel and retail partnerships

The approach for athletics

The first ninety days.

A fractional seat earns its keep early. Here is what the first season of work looks like.

  1. 01

    Truth

    Name what is real

    Listening sessions with the AD, staff and key partners. A first read of tickets, premium, partnerships and giving, and where revenue is leaving the table.

  2. 02

    Terrain

    Read the conference

    The conference and market picture: peers, media rights, revenue sharing, NIL and every other claim on your fans’ attention and dollars.

  3. 03

    Trail

    Set the game plan

    One brand and revenue plan the whole department can work from: identity, content, ticketing, premium, partnerships and donor pipeline.

  4. 04

    Trust

    Carry it through the season

    The first campaigns and revenue moves go live, with your staff leading and us in the room.

Our focus

The program is the story.

We work beside the athletic director and staff. We support, prepare and elevate the department's leaders, and stay out of their spotlight.

Leadership

Who sits in the seats.

Fractional means senior. The people you meet are the people who do the work.

Adam Nuse

Revenue leadership

Adam Nuse

Head of Sponsorship Development, Magnifico Sports

LinkedIn
  • Tennessee TitansChief Revenue Officer, 2021 to 2026
  • Nashville SoundsPresident, GM and COO, 2016 to 2021
  • Freitas AwardBaseball America, 2019

Adam Nuse leads sponsorship development for Magnifico Sports, working with sports organizations on naming rights deals and as a fractional Chief Revenue Officer. He helps them find, evaluate, and negotiate with the partners behind their revenue, from naming rights and corporate sponsors to ticketing, concessions, technology, and infrastructure.

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Previously, Nuse served as Chief Revenue Officer of the Tennessee Titans (2021 to 2026), where he led the team’s revenue generating areas, including Ticketing, Corporate Partnerships, Client Services and Hospitality, and Stadium Events and Experience. He led the contracted revenue campaign tied to the organization’s next-generation stadium project, including naming rights and cornerstone partnerships anchored by one of the largest naming rights deals in NFL history.

Prior to joining the Titans, Nuse spent five seasons as President, General Manager, and Chief Operating Officer of the Nashville Sounds (2016 to 2021), overseeing all day-to-day operations related to the organization. Under his leadership, the Sounds broke attendance records, became number one in total revenue in Minor League Baseball, and were regularly recognized by industry publications as leaders in operational excellence and fan experience. In 2019, Baseball America awarded the Sounds with its prestigious Freitas Award in recognition of the club’s community involvement, long-term business success, and consistent operational excellence.

Nuse serves on the boards of the Music City Bowl, Nashville Sports Council, National Sports Forum, and ALS of Nashville. The Texas native holds a bachelor’s degree in business administration from the University of Oklahoma, a master’s degree in sports administration from Wichita State University, and a doctorate in organizational leadership from Western Kentucky University.

He enjoys spending his time with his wife Sarah and three children, Lucy, Lola, and Hank.

Bryan Fiscus

Marketing leadership

Bryan Fiscus

Co-Founder, Magnifico Media

LinkedIn
  • Magnifico MediaCo-Founder
  • Magnum Oil ToolsMarketing Director, through its 2018 acquisition
  • 20+ yearsMarketing and mentoring

Bryan Fiscus is the co-founder of Magnifico Media, a brand strategy and creative agency that helps companies sharpen the story they bring to buyers, partners, and the communities they serve. Through Magnifico Sports, he brings that work to naming rights and sponsorships, building the case a sponsor needs to sign and the story that keeps the partnership worth renewing.

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Before Magnifico, Fiscus served as Marketing Director at Magnum Oil Tools, working alongside Garrett Frazier at one of the scrappiest, yet successful oil and gas companies in Texas as it grew from a gritty upstart into an energy titan, through its 2018 acquisition by Nine Energy Service. Earlier in his career, he oversaw marketing for a range of nonprofits and businesses.

At Magnifico, Fiscus serves as Agency of Record and Fractional CMO for clients in energy, outdoor brands, and sports. Across deals totaling hundreds of millions of dollars, his brand and acquisition strategies have helped owners show buyers what their companies are really worth.

With more than twenty years in marketing and mentoring, Fiscus still spends most days with clients and creatives, working out what they’re actually trying to say. Clarity gets a sponsor to the table. Consistency is what gets them to renew.

He enjoys spending his time with his wife and best friend, Leslie, and their two children, Will and Libby.

Garrett Frazier

Ownership strategy

Garrett Frazier

Co-Founder, Magnifico Media

LinkedIn
  • Third Coast RenegadesOwner
  • Sport Fishing ChampionshipVice President, Board of Presidents
  • ANETIK PerformanceCEO and majority shareholder

Garrett Frazier is the co-founder of Magnifico Media and the owner of Third Coast Renegades, a competitive sport fishing team. He also serves as Vice President of the Board of Presidents for the Sport Fishing Championship, so he knows sponsorship from both sides: as a team owner who needs partners, and from inside the league.

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Frazier is CEO and majority shareholder of ANETIK Performance, an ultralight performance outdoor apparel brand built for anglers, surfers, and anyone who lives outside. Since taking over in 2026, he has rebuilt the brand’s go-to-market, retail partnerships, and content engine from the ground up.

Earlier, Frazier served as Director of Sales and Marketing at Magnum Oil Tools International, where he oversaw the largest growth phase in company history, broke revenue records year after year, and helped carry the company through its 2018 acquisition by Nine Energy Service.

Frazier also serves as Director at Frazier Companies, the family office spanning private equity and real estate, and Vice President of the Frazier Family Foundation. The Texas native holds a bachelor’s degree in business administration from Texas A&M University-Corpus Christi.

A passionate outdoorsman and the Frazier family expert on Gulf water fishing, he can usually be found on a boat, a board, or behind the wheel. He enjoys spending his time with his wife Trish and their two children, Dylan and Olivia.

Start a conversation

Start with what's true about your program.

A first conversation covers where the department stands, where revenue is leaving the table, and whether a fractional seat is the right fit.

Replies within two business days.